Blackpink’s Impact on Luxury Brands The K-pop Advertising Revolution Major brands have found a unique opportunity in youth-oriented groups like Blackpink to capitalize on and stir excitement through collaborations, especially with standout members like Lisa.
With millions of followers on Instagram, Jisoo, Jennie, Rosé, and Lisa have become the ideal ambassadors for luxury brands.
Blackpink not only dominates social media but also tops Spotify playlists, amassing over 8 million streams since 2023. Their influence extends to renowned brands such as CELINE, Yves Saint Laurent, Dior, and Chanel, among others.
Blackpink’s Impact on Luxury Brands
However, their reach goes beyond fashion and jewelry; they also venture into the tech industry. In 2019, they partnered with KIA Motors to merge the group’s worldwide tour with the experience of meeting K-pop stars in person, also promoting the brand’s vehicles.
Not stopping there, they delved into the world of gaming with a live concert on the PUBG platform.
Samsung has also capitalized on Blackpink’s popularity, launching the Samsung Galaxy A80 BlackPink edition. This exclusive device boasts a sleek black design with pink accents, featuring the group’s name and Samsung logo on the back.
Blackpink’s collaborations with brands
Unfortunately, this technological gem has yet to reach Mexico, leaving fans eagerly awaiting its release. Blackpink’s Impact on Luxury Brands The K-pop Advertising Revolution Major
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