Why do K-pop groups release music in Japanese? It’s a question that has intrigued many fans of Korean pop music, especially when we see examples like ITZY’s upcoming release, the third single from their album «Algorhythm,» which will be available in Japanese starting May 15th.
This strategic move is not new in the South Korean entertainment industry, and there are several reasons behind it.
To start with, Japan is one of the largest and most lucrative music markets in the world, with avid fans and a deeply ingrained music consumption culture.
For K-pop groups, expanding to Japan means reaching a wider audience and potentially increasing their revenue. Additionally, the Japanese market offers unique opportunities for collaboration with local artists, television programs, and commercial brands, which can further boost the group’s popularity and international recognition.
The case of ITZY is particularly interesting. After concluding their successful «Born to Be» world tour, which took them to 27 cities in 17 different countries, they are celebrating their fifth debut anniversary. However, this celebratory stage also comes with some challenges, such as the recent announcement that Lia, one of the group’s members, will be taking a break to focus on her health.
Although Lia will be absent from promotional activities, her bandmates continue forward, showcasing the unity and determination that characterize ITZY.
With «Algorhythm,» their first Japanese release, ITZY is demonstrating their commitment to global expansion and their ability to adapt to different audiences and cultures.
This new chapter in their career promises to excite Japanese fans and open new doors for the group in the Asian market.
The decision of K-pop groups to release music in Japanese is a smart and well-thought-out strategy that allows them to reach a wider audience, take advantage of new collaboration opportunities, and strengthen their presence in the international music scene.
With ITZY leading the way, we can expect more exciting developments and collaborations in the near future. Stay tuned for what’s to come!
