From Posters to Memories HYBE’s Transformative Initiative. South Korea has surprised us with a wonderful and highly entrepreneurial initiative!
It turns out that all those vibrant k-pop concert posters, which used to be discarded, creating waste due to being made of canvas, are now set to have a second life. HYBE, in collaboration with a manufacturing company, has devised a plan to recycle these posters and turn them into useful products such as cardholders, wallets, crossbody bags, and satchels – the flagship products of the company.
This brilliant idea not only addresses the issue of waste but also allows fans to preserve memories of their favorite concerts.
The first groups to be given this opportunity are BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, and LE SSERAFIM, using posters from the year 2023. The initiative will include giveaways of the first products, adding an exciting and exclusive touch for the fans.
What do you think of this innovative proposal? It’s a step in the right direction, combining a passion for music with environmental responsibility.
I am excited to see how this collaboration unfolds and positively impacts both fans and sustainability!» From Posters to Memories HYBE’s Transformative Initiative
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