Virtual Singers and Their Musical Influence. Undoubtedly, the strikingly human features of virtual singers often evoke a sense of unease in many people due to their uncanny resemblance to a real human.
Rozy, Korea’s first virtual influencer, was conceptualized and brought to life by Sidus Studio X, making her singing debut last Friday under the guidance of Jung Jae Won from the acoustic group Canilla.
Sidus collaborated with the production company Music Vine to launch this new virtual idol.
This innovative virtual idol first appeared in a television commercial for the insurance company Shinhan Life last year, aiming to capture the attention of new audiences.
The ad proved to be a success for Rozy, garnering over 11 million views on YouTube and accumulating more than 110,000 followers on Instagram.
The current interest in creating virtual stars, coupled with businesses’ willingness to collaborate with them, stems from their ability to work 24/7 without falling ill. Moreover, the control that creators exert over them is a significant advantage, as they remain free from any scandals.
Reah Keem, LG’s Virtual Influencer
Even tech giants like LG have joined the virtual race with the creation of influencer Reah Keem. In January, she debuted as a singer under the production of Yoon Jong Shin, a singer-songwriter and producer known for hits like «Like It» in 2017. Keem’s debut album will hit stores soon, according to producer Yoon. With over 15,000 followers on Instagram, Reah Keem is establishing herself as a prominent figure in the virtual world.
The Evolution of Virtual Singers
Humap Contents introduced its first virtual singer named «Yuna» last year, debuting with the song «Kiss Me.» Thanks to the Covid-19 pandemic, the entertainment world has evolved, aiming to provide people with more enjoyable virtual experiences.
It is highly likely that the future ahead will be increasingly centered around virtual life, distancing us from the familiar reality.
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