Great news for Cha Eun Woo and Dior fans. We are pleased to announce that Cha Eun Woo has been named the new global ambassador for Dior for the French Maison.

Cha Eun Woo, who has been a Dior Beauty ambassador since April 2022, will now represent the brand globally. His elegance and charisma perfectly embody Dior’s values, and we are excited to see the incredible collaborations to come.

To celebrate this appointment, we want to highlight one of Dior’s iconic fragrances: Dioriviera.

This eau de parfum, composed by Francis Kurkdjian, expresses in its name the meeting of two elements: the south of France, its source of inspiration, and Paris, the place of creation of Dioriviera. A perfume that transcribes the love story between Christian Dior and the French Riviera, inspired by the sunny beauty of this coastline.


Imagined as the perfume of escape, celebration, and hedonism, Dioriviera embodies a luminous state of mind and an epicurean art of living.


Although its olfactory notes naturally invite a summery atmosphere, Dioriviera is a luminous and unexpected perfume, joyful and festive, that can be worn all year round.

It is a fragrance that feels personal and rediscovered throughout the day.

Cha Eun Woo, Dior Ambassador.

A soft green with honey-colored reflections.


Fruity floral. Fig and rose: a luminous and addictive duo, an evident and sudden olfactory shock. The Dioriviera eau de parfum virtuously embodies the southern sun, blooming May roses, and the warm wind among the fig leaves.


Sustained by the contrast between the softness of the rose and the green note of the fig, Dioriviera is a fragrance with an authentic and balanced intensity.

We can’t wait to see what this new alliance with Cha Eun Woo and the exciting campaigns to come will bring! Great news for Cha Eun Woo and Dior fans

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